The goal was to research and determine a need that may not be currently met with a real brand and create a branding system for that service. Dart Coffee and Produce Trucks play on the current popularity of food trucks and accessible service for business people and college students. For business people looking to skip the store on their way home, Dart Produce is available in business centers. For the late-night students who need the extra kick, Dart Coffee parks at colleges on a rotating basis to ll that need.