J.K. Place is an Italian boutique hotel chain with four locations in Florence, Capri, Rome, and Paris and was founded by Ori Kafri in 2003. The name is an homage to his father (Jonathan Kafri, aka “JK”). The brand sets itself apart from other hotels by focusing on its philosophy; service, attention to detail comfort and atmosphere, ensuring that guests feel totally at home in the luxurious surroundings, whether staying for business or pleasure.
Design solution: Life is a series of experiences. This design is challenged to create a work space capable of activating the sense of belonging and personality. Decoding the iconic moments in which people get in touch with the J.K. Hotel brands enabled me to identify their meaning for the consumers. In a place of strong identity that represents the personality of its brand, the new offoce headquarters is divided into three fundamentals of life labeled as “Living Moments” that is inspired by the owner’s personal philosophy:
1. Family – is the heart of dedicating moments of conviviality and relaxation. Spaces included in this group are reception, eating areas, and lounge spaces that foster people spending time with each other. Enriching red hues and yellow mixed with a classic navy create a warm and welcoming environment full of eclectic personality and pay homage to Italian luxury and sophistication.
2. Coherence – is the personal areas and lifestyle of the workplace where employees enrich in focus and productivity. Private offices, open workstations, and concentration rooms are important for this area. Yellow hues are pulled from the main color palette and mixed with the secondary color green that creates a warm sophisticated working environment with the feeling and comfort of home.
3. Transmission – is about collaborating new ideas and rediscovering the origins that brought the brand to where it is today. Areas included are conference rooms, presentation rooms, and other collaboration spaces to promote more human interaction throughout the office. These spaces incorporate the rich navy hue from the main color palette and mix with a muted pink and vibrant purple, stimulating creativity and inspiration.
Eclectic mixes of architectural detailing, modern and contemporary furniture and artwork, and unique decor pieces that outline the brand’s identity create an intriguing and sophisticated working environment. The resulting design is a place that, as a whole, narrates the identity of J.K. Place and is a showcase of its continuing success into the future.
