“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” — Steve Jobs

La Roche College graphic design students recently learned what it takes to conceptualize, develop and design projects for a real-world client — all within a 60-hour time frame. From Oct. 21 to Oct. 24, the La Roche Design Division hosted Immersions, an annual design challenge where student graphic designers have two and a half days to create concepts, develop solutions and pitch their projects to an outside client.

This year teams of juniors and seniors developed design solutions for Global Links, a Pittsburgh-based medical relief and development organization dedicated to promoting environmental stewardship and improving health in resource-poor communities, primarily in Latin America and the Caribbean. Global Links challenged students to create promotional items for encouraging donations and inspiring community members to host fundraising parties.

Past clients have included Attack Theatre, CORE (Center for Organ Recovery and Education), who used the winning creative, Haiti H20, WPSBA and North Hills Community Outreach.

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